This Privacy Policy applies to all personal information collected by IMAGE BATHROOM RENOVATIONS PTY LTD (we, us or our) via the website located at www.imagebr.com.au (Website).

1.  What information do we collect?

The kind of Personal Information that we collect from you will depend on how you use the website. The Personal Information which we collect and hold about you may include:

We collect personal information submitted by users through our website contact form, including full name, phone number, email address, home address, and details about the bathroom renovation project (such as budget, timeframe, and property details). We also collect technical and usage data automatically via Google Analytics and Facebook Pixel, such as IP address, browser type, device information, pages visited, and browsing behaviour on our site, which may be used for marketing and analytics purposes.

2.  Types of information

The Privacy Act 1988 (Cth) (Privacy Act) defines types of information, including Personal Information and Sensitive Information.

Personal Information means information or an opinion about an identified individual or an individual who is reasonably identifiable:

(a)  whether the information or opinion is true or not; and

(b)  whether the information or opinion is recorded in a material form or not.

If the information does not disclose your identity or enable your identity to be ascertained, it will in most cases not be classified as “Personal Information” and will not be subject to this privacy policy.

Sensitive Information is defined in the Privacy Act as including information or opinion about such things as an individual's racial or ethnic origin, political opinions, membership of a political association, religious or philosophical beliefs, membership of a trade union or other professional body, criminal record or health information.

Sensitive Information will be used by us only:

(a)  for the primary purpose for which it was obtained;

(b)  for a secondary purpose that is directly related to the primary purpose; and

(c)  with your consent or where required or authorised by law.

3.  How we collect your Personal Information

(a)  We may collect Personal Information from you whenever you input such information into the Website, related app or provide it to Us in any other way.

(b)  We may also collect cookies from your computer which enable us to tell when you use the Website and also to help customise your Website experience. As a general rule, however, it is not possible to identify you personally from our use of cookies.

(c)  We generally don’t collect Sensitive Information, but when we do, we will comply with the preceding paragraph.

(d)  Where reasonable and practicable we collect your Personal Information from you only. However, sometimes we may be given information from a third party, in cases like this we will take steps to make you aware of the information that was provided by a third party.

(e)  We will obtain your consent before deploying any non-essential cookies, including analytics and marketing cookies, and will provide you with a cookie management tool that allows you to accept, reject, or customise your cookie preferences at any time. Essential cookies necessary for the Website to function may be placed without consent, however all other cookies will only be activated following your affirmative consent, and will be retained for no longer than 365 days unless you withdraw your consent earlier.

4.  Purpose of collection

(a)  We collect Personal Information to provide you with the best service experience possible on the Website and keep in touch with you about developments in our business.

(b)  We customarily only disclose Personal Information to our service providers who assist us in operating the Website. Your Personal Information may also be exposed from time to time to maintenance and support personnel acting in the normal course of their duties.

(c)  All third-party service providers and maintenance or support personnel who are granted access to Personal Information are required to enter into binding confidentiality and data protection agreements obligating them to implement security measures equivalent to those required under the Privacy Act 1988 (Cth), restrict their use of Personal Information solely to the purposes for which it was disclosed, and promptly notify us of any actual or suspected data breach. We conduct periodic reviews to verify ongoing compliance with these obligations.

(d)  By using our Website, you consent to the receipt of direct marketing material. We will only use your Personal Information for this purpose if we have collected such information direct from you, and if it is material of a type which you would reasonably expect to receive from use. We do not use sensitive Personal Information in direct marketing activity. Our direct marketing material will include a simple means by which you can request not to receive further communications of this nature, such as an unsubscribe button link.

(e)  We will only send you direct marketing communications where you have provided explicit opt-in consent by ticking a clearly labelled, unticked checkbox at the point of collection, specifying the type of communication (including email, SMS, or postal mail) and its frequency. You may withdraw your consent or update your communication preferences at any time by contacting us or using the preference centre accessible via our Website, and we will maintain records of all consents in accordance with the Privacy Act 1988 (Cth).

5.  Security, Access and correction

(a)  We store your Personal Information in a way that reasonably protects it from unauthorised access, misuse, modification or disclosure. When we no longer require your Personal Information for the purpose for which we obtained in, we will take reasonable steps to destroy and anonymise or de-identify it. Most of the Personal Information that is stored in our client files and records will be kept for a maximum of 7 years to fulfill our record keeping obligations.

(b)  The Australian Privacy Principles:

(i)  permit you to obtain access to the Personal Information we hold about you in certain circumstances (Australian Privacy Principle 12); and

(ii)  allow you to correct inaccurate Personal Information subject to certain exceptions (Australian Privacy Principle 13).

(c)  Where you would like to obtain such access, please contact us in writing on the contact details set out at the bottom of this privacy policy.

(d)  We maintain the following retention periods for different categories of Personal Information: financial and transaction records are kept for a maximum of 7 years in accordance with taxation and accounting obligations; customer contact and communications records are retained for 2 years following the conclusion of the relevant matter; and marketing and consent records are held for 2 years from the date of last interaction, after which all such information will be securely destroyed, anonymised or de-identified in accordance with our data destruction procedures.

6.  Complaint procedure

If you have a complaint concerning the manner in which we maintain the privacy of your Personal Information, please contact us as on the contact details set out at the bottom of this policy. All complaints will be considered by Steve Angelopoulos and we may seek further information from you to clarify your concerns. If we agree that your complaint is well founded, we will, in consultation with you, take appropriate steps to rectify the problem. If you remain dissatisfied with the outcome, you may refer the matter to the Office of the Australian Information Commissioner.

7.  Overseas transfer

Your Personal Information may be transferred to recipients located in United States, which does not have data protection laws as comprehensive as Australia's, and we will accordingly take reasonable steps to secure a contractual commitment from the recipient to handle your information in accordance with the Australian Privacy Principles.

8.  How to contact us about privacy

If you have any queries, or if you seek access to your Personal Information, or if you have a complaint about our privacy practices, you can contact us through: [email protected].